Transitions

performance maternity apparel

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The final accumulation of the Master of Sports Product Design degree resulting in the creation of a collection that addresses a particular need in the market.

TRANSITIONS: Brand Promise

SEAMLESS

ADJUSTABLE

DYNAMIC

Provide female athletes with adjustable training garments that will accommodate the body’s growth, offer targeted support, solve for thermoregulation & provide comfort & style through all three trimesters & beyond.

Wool, a natural fiber, is used in our products for its abilities to manage moisture & body temperature while eliminating exposure to chemicals found in synthetic materials.

​ In an effort to extend the longevity of maternity apparel, these items have been carefully designed & constructed to adjust to a women’s changing shape to provide less product with more adjustability, style & versatility.

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"The sports industry allows for men to have a full career and when women decide to have a baby it pushes women out at their prime."

Alysia Montana Middle Distancce Runner Team USA

“There’s so much risk involved with our jobs that I think it’s just an automatic assumption that if you get pregnant you’re not going to do what you do anymore.”

Kimmy Fasani Professional Snowboarder 

gender

inequality

IN

SPORTS

THE ATHLETE

More women are choosing to start families at the height of their careers

"There's so much risk involved with our jobs that I think it's just an automatic assumption that if you get pregnant you're not going to do what you do anymore,"

Kimmy Fasani Professional Snowboarder

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30

Peak age of female

marathon runners

36

Peak age of female

long course triathletes

39

Peak age of female

ultra runners

20-35

Biologically optimal

for child bearing

Having a baby does not end careers

Just ask these women

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Paula Radcliff

16 year marathon world record holder

Kristin Armstrong

Most decorated U.S. female cyclist of all time

Mary Keitany

One of Kenya's most accomplished runners

Marit Bjorgen

Most successful cross country skier of all time

ATHLETE INSIGHTS

When it comes to performance maternity apparel there are just not good options

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Gwen Jorgensen

"size was a major issue for swim suits.  

I hate two pieces but was forced to wear them."

Julia Webb

"...I started to outgrow any long sleeve s

options so I started wearing my husbands..."

Tara Welling

"Maternity activewear is very hard to find.

I sized up but then nothing ever fits right."

Lauren Goss

"I'm finding that I need a good

bra with more support."

Sara Gross

"I wore a belly band but there is a lot

of room for improvement, its very basic."

THE PROBLEM

When it was once considered career ending to have a child, more pro athletes are proving that they can have both a successful career & a family.  These hight performing mothers need hight performing training apparel.  With no athletic companies fulfilling those needs there is an opportunity here.  TRANSITIONS intends to fulfill those needs.

THE MATERNITY MARKET

Activewear is a hugely underrepresented category & has enormous potential for growth

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$18.3

billion

Current maternity 

market size

$24.5

billion

Predicted increase by year 2025

11%

Birthrate increase

for 30+ demographic

19.2%

Women in the US pop.

who exercise everyday

0

Sports companies

offering maternity

The Market Landscape

Identifying the areas of opportunity

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INTENTION

This collection will provide female athletes with adjustable training garments that will accommodate the body's growth, offer targeted support, solve for thermoregulation & provide comfort & style through all three trimesters & beyond.

athlete outcome

Invest in yourself.   Exercise is good for the mother & the baby.  High quality, versatile exercise garments that can be worn for the entire pregnancy & beyond encourages women to commit to staying active through their pregnancies.

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materials

Cut down on the waste created by the apparel industry & reduce exposure to toxins & chemicals found in synthetic fabrics

Wool is the Natural Choice

strength & resilience

Wool fibers can stretch up to 30% their natural length before breaking, making them both lightweight & durable

Better for the planet

Wool is natural as it is grown by sheep which means it is also renewable & biodegradable

Temperature management

The structure of wool fibers trap air which keeps the wearer warm & evaporation keeps the wearer cool

Sun Protection

Wool has natural built in sunblock that protects from UV & UVB rays with an SPF of +30

moisture management

The fibers have an extremely high absorbency that pulls moisture to the surface while still feeling dry to the touch

odor resistanct

Lanoline, an oil that naturally occur in wool is antibacterial, reducing the growth of odor causing bacteria

THE ACTIVITIES 

Aerobic exercise recommended as safe to engage in while pregnant, also the three sports that make up a triathlon

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swim

bike

recover

run

Mood / inspiration

Undulating lines created by built in structural support & adjustability creates its own aesthetic language 

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sketching ideation

Generating ideas around silhouette

prototype development

Working on a dress form to develop silhouettes that worked both on a body that was "pregnant" & "not pregnant"

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FEATURES & BENEFITS

Detailed diagrams of each style

Jessie Silbert Transitions Final Present

THE COLLECTION

swallowtail anorak / run

anglewing leggings/ run

skipper maillot / swim

"I started to outgrow any long sleeve options, so I started wearing my husbands...

"The band would always roll down below my belly which was a minor annoyance."

"I hate two pieces but

was forced to

wear them."

no need to wear your husband's clothing anymore.

stay dry.

keep warm.

crush miles.

74% Wool / 17% Polyamide / 4% Polyurethane

3 layers: bi-stretch Merino wool jersey at the interior, light polyamide water & wind resistant exterior bonded with a polyurethane membrane permeable to perspiration keeping the wearer feeling dry & comfortable when exercising.

78.9% Wool / 21.1% Nylon / Plated with Lycra

Machine knitted seamless construction offers better fit & comfort.  The programable technology allows for less material waste & is a more economical way of manufacturing.

annoyance be gone, straps keep pants in place.

stays put

so you can 

get moving.

This two piece is more like a one piece.

more coverage.

more comfort.

more confidence.

78.9% Wool / 21.1% Nylon / Plated with Lycra

Machine knitted seamless construction offers better fit & comfort.  

Wool is naturally wicking, odor resistant & breathable while also having

built in UV protection.

gypsy jersey / bike

"You feel like you don't look that great. It fits over your belly but it's big everywhere else & no one wants to feel large."

luna bibs / bike

monarch foundation / recover

"...there is a lot of room for

improvement, it's very basic."

"...I need a good bra

with more support."

a jersey that is fit to be tied.

fits everywhere.

big difference.

51% Wool / 19% Polyamide / 30% Polypropylene (Dryarn)

Dryarn polypropylene microfibers in a jersey knit give the

material lightness, water repellency & next to skin dryness.

51% Wool / 19% Polyamide / 30% Polypropylene (Dryarn)

Dryarn polypropylene microfibers in a jersey knit give the

material lightness, water repellency & next to skin dryness.

room for improvement?

how about room for movement.

not your basic bibs.

this bra will have you doing a double take.

double layers.

double support.

double duty.

78.9% Wool / 21.1% Nylon / Plated with Lycra

Machine knitted garments offer seamless construction for better fit & comfort.  Lycra gives the garment stability, compression & better elastic recovery to retain garment shape.

Jessie Silbert Transitions Pitch for Jun

Validation

Athlete feedback on fit & styling

"The tie back option is great for accommodating different belly sizes...the open back means it doesn't pull on my shoulders."

"The adjustable strap on the back was nice for accommodating different torso sizes.  The sleeves gave me room to bend forward & not pull..."

"It would be appropriate for the beach or the pool. I would be abl e to complete scripted workouts in it as it feels streamlined & close to the body."

"Wow, this actually feels really comfortable & it looks like it would work, although I don't have any experience with breast feeding,"

"The straps make it feel like the pants won't ride down."

"Love the two tone color.  As far as aesthetics, the jacket was my favorite."

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style

fit

adjustability

comfort

mobility

FUROSHIKI PACKAGING

Each item is lovingly swaddled in a soft organic bamboo & cotton cloth that can be used as a washable/resuable diaper

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to the athlete

You can have it all.  You can be a mother.  You can be an athlete.  Your body has given you wins, records, medals & now a baby.  Embrace the transformation.  Embrace your goals.  TRANSITIONS are beautiful.

 

thank you

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